I’m not really sure who Ke$ha is but evidentially she’s one of the celebrity influences behind a budding linguistic trend. A recent study of young women in New York reveals that many are adopting a curious vocal pattern, called vocal fry, or glottalization, which is characterized by low creaky vibrations. Our friend and fellow voiceoverist, Billy James has described vocal fry as the audio equivalent to “duckface”. Nice one Billy.
Kim Kardashian is a notorious vocal fryer, duckfacer, and another famous voice behind this vocal craze. This sound has managed to creep all the way from Hollywood to college campuses and has found its way into the world of promo vo & radio imaging, be we’re not afraid.
As for the Voxy Ladies, we are above the influence. Like slap bracelets, Beanie Babies, and Kim Kardashian’s marriage, vocal frying is here today and gone tomorrow. Now if you’ll excuse me, I must get back to crimping my hair.