Last summer I came across an article in Scientific American titled, Why We Help: The Evolution of Cooperation. In a nutshell, the article states, “People tend to think of evolution as a strictly dog-eat-dog struggle for survival. In fact, cooperation has been a driving force in evolution.” Please note, I don’t intend to open the floor for an apologetics debate. I’m simply referring to evolution within the context of the process of development. In the same token, things evolve backwards. I would argue that predatory sites such as Voice Jockey’s and the like are sociological proof of devolution.
Will low balling online casting sites ever go extinct? Probably not. As long as desperate voice talent (and I use the word talent, loosely) continue to buckle under the pressure to succumb to standard less clients & bargain basement rates, these slimy sites will stay in business.
So, what’s our plan of action? How do we compete in this dog-eat-dog industry? The answer is simple, coopetition. What is coopetition? “Coopetition occurs when companies interact with a partial congruence of interests. They cooperate with each other to reach a higher value creation if compared to the value created without interaction, and struggle to achieve competitive advantage. The concept of cooperative competition certainly isn’t new”. Though the term Coopetition wasn’t coined until the early 1990’s. Coopetition is defined as “a business strategy based on a combination of cooperation and competition, derived from an understanding that business competitors can benefit when they work together.”
As isolating as this profession can be sometimes, it’s important that we work together if we intend to move our industry forward. That’s one of the reasons I created the Voxy Ladies. My intention was to create a marketing collective that would serve as a vehicle that would move individual talent forward as well as continuing to raise the bar. Though most importantly, we insist on keeping the “pro” in professional voice acting.
Aphoristically speaking “A high tide raises all boats.”
Now, if only I could train my pet monkey to do my cold calling for me.
(You can read the Scientific American article here)